In 1999, Faber-Castell acquired Creativity for Kids, the leading U.S. specialty manufacturer of creative activity products for children of all ages and moved their U.S. headquarters to Cleveland, Ohio. The very next year, the company introduced Premium Children’s Art Products, originally known as Faber-Castell’s Red Range of art supplies for children or the Playing & Learning Line in the United States. The products were enjoying huge success around the world, but had not been introduced into the U.S. market which was only familiar with the Faber-Castell Professional Artist Products and writing pencils. The Creativity for Kids acquisition opened up the potential for further worldwide growth of the Creativity for Kids brand and helped facilitate the entry of the Premium Children’s Art Product line into the U.S. specialty toy market.
